Generation Like: "Trending" and Advertising

Generation Like:
Generation Like:
Description

From television shows built around Twitter feeds to YouTube-branded promotions, learn how social media “trending” is changing the way advertisers reach teens in this video from FRONTLINE: Generation Like. Trending 10, a TV program on the Fuse Network, produces shows throughout the day based on conversations it monitors on social media, particularly among teens and around music. Its programming, which is sponsored by commercial brands, exemplifies an endless feedback loop that has emerged between broadcast and social media: teens are coming up with the content and then helping promote it back to themselves. This resource is part of the FRONTLINE Collection.

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