The New Mad Men | America by the Numbers: Episode 8

The New Mad Men | America by the Numbers: Episode 8
The New Mad Men | America by the Numbers: Episode 8
Description

Learn how advertising is adapting to appeal to a more diverse consumer base in the United States. People of color are quickly becoming the nation's most sought-after consumers, and brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Visit Austin, Texas to take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to this multicultural market.

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