What is a tweet worth? #ALSIceBucketChallenge | PBS Idea Channel

What is a tweet worth? #ALSIceBucketChallenge | PBS Idea Channel
What is a tweet worth? #ALSIceBucketChallenge | PBS Idea Channel
Description

By now, everyone online knows about the Ice Bucket Challenge. While it has been incredibly successful in terms of dollars raised, lots of the videos failed to mention donations, and many people questioned the value of the campaign. Are these videos "slacktivism," helping only superficially with a cause? What value do our social posts really have? 

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