Social Studies

Social Studies (X) - Technology (X) - Economics (X)

U.S. Charges Chinese Officials with Cyber-Spying on Businesses

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Provide students with a real world example of cyber-spying and engage them in an ethics discussion about this type of crime with this PBS NewsHour video and educational resource from May 20, 2014. In this story, the U.S. indicted five Chinese military officials for stealing trade secrets by hacking into six major American businesses. Learn more about these unprecedented charges and the Obama administration’s strategy to stop these latest alleged Chinese cyber-attacks.

Career Connections | Shipping and Receiving

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Learn about a career in logistics from a warehouse scheduler who shares how he gets to use his communication skills and education in technology and management to coordinate the daily flow of trucks in and out of his company’s large warehouse.

Newspapers in the Digital Age

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the.News reporter Antonio Neves explores changes in the newspaper business. He investigates how stories are covered and delivered and what changes in economic models are necessary to secure newspapers' continued existence. Explore how the newspaper industry has adapted to stay relevant within the Digital Age by becoming information portals and utilizing social media.

Career Connections | Radio Host

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Tony Ganzer works as a host and producer for WCPN, Cleveland's popular NPR affiliate, but he's covered everything from tourism in Arizona to banks in Switzerland and revolution in Egypt, and has reported stories in multiple languages. In this video we follow his career over several continents and learn why journalists must often delve into the complicated world of finance.

Southern Africa: Troubled Water

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In 2005, FRONTLINE/World featured the PlayPump, a promising new technology that pumped fresh water when children played on a merry-go-round. The story appealed to the good intentions of politicians, celebrities and funders, who gave support to installing thousands of these devices in Africa.

Now, in Troubled Water, reporter Amy Costello continues her investigation into what happened to those communities as the promise of the PlayPump fell short, villages were left with non-working PlayPumps for months, and the device’s biggest American boosters began to back away from a technology they had once championed.

 

Generation Like: "Trending" and Advertising

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From television shows built around Twitter feeds to YouTube-branded promotions, learn how social media “trending” is changing the way advertisers reach teens in this video from FRONTLINE: Generation Like. Trending 10, a TV program on the Fuse Network, produces shows throughout the day based on conversations it monitors on social media, particularly among teens and around music. Its programming, which is sponsored by commercial brands, exemplifies an endless feedback loop that has emerged between broadcast and social media: teens are coming up with the content and then helping promote it back to themselves. This resource is part of the FRONTLINE Collection.

Generation Like: How "Likes" Become Money

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Learn about the industry committed to generating social media “likes” and how “likes” become money in this video from FRONTLINE: Generation Like. When kids like or re-tweet something they see online, whether they realize it or not, they’re helping advertisers create a demographic profile of them—a profile that advertisers can use to earn money for the companies they represent. Because the data generated through social media has monetary value, marketing executives are actively engaged in developing promotions that keep kids online. This resource is part of the FRONTLINE Collection.

Made in L.A.: Examine Labor Practices in the Garment Industry

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This lesson is designed to be used in conjunction with the film Made in L.A., a film that follows the struggle of three Latina immigrants working for fair labor conditions in Los Angeles's garment factories. Note: This film has bilingual subtitles throughout and is fully accessible to English and Spanish speakers. This lesson compares current conditions in the garment industry with those at the turn of the 20th century.

the.dollar: iPhone Launch

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Follow the.News correspondent Stacy Delikat as she reports on the hype, impact and possible outcomes of the the iphone prior to its release. Learn how Apple's stock and the public perception of the company can play a role in the market economy.

Generation Like: Social Media and Self-Promotion

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Go behind the scenes to discover how a Hollywood celebrity uses millions of “likes” each month to promote his career and build it into something of value to other companies in this video from FRONTLINE: Generation Like. Ian Somerhalder is the star of the television series, The Vampire Diaries. Working with Oliver Luckett, head of the social media content publisher theAudience, Somerhalder reaches millions of people a month through content posted on channels like Facebook. Analyzing online activity, Luckett can tell how many people Somerhalder reaches every time he posts new content. He also can tell what kinds of products or brands Somerhalder’s followers like. This resource is part of the FRONTLINE Collection.

Tricking the Brain with Transformative Virtual Reality ERG

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This Daily News Story from PBS NewsHour Extra was created on December 19th, 2013

Want to have a just-like-real-life fantasy experience without leaving your living room?

Technology: How Companies Use Tech That Tracks You at Home and on the Road

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This Daily News Story from PBS NewsHour Extra was created on January 24, 2014.

Smart gadgets collect user information so that they can adapt to individual habits and personal tastes. But as this technology becomes more pervasive -- embedded in automobiles, refrigerators, even fire alarms and thermostats -- many fear the ways that private companies could misuse private customer data.

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