Social Studies

Social Studies (X) - America by the Numbers (X)

Cambodian Refugees and PTSD | America by the Numbers

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Many Cambodian refugees suffer from PTSD, and this trauma can have a huge impact on both their own lives and those of their families. Hear from a young man, Alex Pham, about the problems he has faced as a second generation Cambodian American living in Long Beach, California, in this clip from America by the Numbers. Pham recalls his father's memories of the Cambodian genocide before arriving in America, and explains how this affects both of their daily lives.

The New Mad Men | America by the Numbers: Episode 8

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Learn how advertising is adapting to appeal to a more diverse consumer base in the United States. People of color are quickly becoming the nation's most sought-after consumers, and brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Visit Austin, Texas to take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to this multicultural market.

Inside Latinworks | America by the Numbers

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Dive into the Austin-based advertising firm LatinWorks, in this clip from America by the Numbers. Observe as the team puts together their award-winning multicultural ad campaigns. The general market and multicultural market have now combined to make a total market, which aims to reach everyone. In particular, the purchasing power of Latino women and millennials is on the rise, so reaching these consumers has become key.

What's Beautiful Today? | America by the Numbers

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Find out how companies are trying to chase a new demographic of Latino and millennial consumers, in this clip from America by the Numbers. Millennials make up nearly a quarter of the U.S. population, and more than one in five is Latino. Advertisers are focused on connecting with this growing consumer base, but are they successful?

Civic Engagement in a Changing America | America by the Numbers

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Learn about the importance of civic engagement and local politics, in this clip from America by the Numbers. Clarkston, Georgia has gone from being majority white in 1980 to majority non-white today. Some of the new inhabitants, including Birendra Dhakal, who is from Bhutan, are hoping to have a say in local politics by running for city council.

The New Mainstream in America | America by the Numbers

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Learn about "the new mainstream" in America, in this clip from America by the Numbers. Guy Garcia, a social trends tracker, discusses the largest demographic change in United States history, by deciphering the latest census numbers. This change is happening now, and is caused by massive population growth for Latinos, African Americans, and Asians. The new mainstream will affect every facet of contemporary life—from how we eat, to how we vote.

Minorities in Homogenous Communities | America by the Numbers

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Learn about the complexity of being a minority in a majority-Caucasian community, in this clip from America by the Numbers. Hear from Joshua "Hoss" Hoston, the only African American firefighter in his town. Find out how the demographic shifts in Northern Idaho since the 1990s have affected him and his family.

Schools and Diversity in a Changing America | America by the Numbers

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Coeur d'Alene is a majority-Caucasian community in northern Idaho. Find out how schools in the area have tackled issues of diversity, in this clip from America by the Numbers. Learn about the public middle school that uses education to promote tolerance, but has faced backlash from the community. You will also hear from teachers at a private Christian school who say they want to guard against a loss of religion in their classrooms.

Rising Crime at Fort Berthold Reservation | America by the Numbers

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Explore the increase in crime that an oil boom has brought to a Native American reservation in North Dakota, in this clip from America by the Numbers. As the boom brings more money and people into the state, Judge Diane Johnson has seen drug arrests skyrocket. She says jurisdictional hurdles at the Fort Berthold Reservation have made it hard to enforce law and order for oil workers who are not from the tribe. Find out some of the problems facing Fort Berthold's legal system, as police attempt to maintain stability and safety on the streets of the reservation.

Mainstream USA | America by the Numbers: Episode 1

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Explore Clarkston, Georgia—one of America's most diverse square miles. Designated as a refugee resettlement site in the 1980s, it's home to people from over 40 different countries. Once a hub for the Ku Klux Klan, the city has gone from being 89 percent white to 82 percent non-white in just 30 years. This episode examines how Clarkston's daily realities reflect wider demographic trends, and the collaborations and collisions that are occurring between the old and new South.

Island of Warriors | America by the Numbers: Episode 2

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Learn about Pacific Islanders in the U.S. military and the medical service they get after returning home. In this episode, Maria Hinojosa visits Guam, a United States territory in the Pacific, to speak to some of the island's veterans. Pacific Islanders serve in disproportionally high numbers, at a rate three times higher than the rest of the country, and have suffered the highest casualty rates in the wars in Iraq and Afghanistan. Explore why Guam's returning veterans say they can't get the healthcare they need.

Politics of the New South | America by the Numbers: Episode 5

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Revisit Clarkston, Georgia—the small southern town with a large immigrant population, which was featured in episode one. As Clarkston prepares for local elections in 2013, hear from the candidates running for office, three of whom are former refugees. Will they be able to bring new voters to the polls and make their voices heard? Watch this remarkable moment in Clarkston's history unfold, and learn about the importance of community and local politics.

Pass or Fail In Cambodia Town | America by the Numbers: Episode 6

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Learn about a community that debunks the so-called "model minority." Asian Americans are statistically the most educated and highest income ethnic group in the United States. But Southeast Asian Americans have some of the lowest high school completion rates in the nation. Visit Long Beach, California—the city with America's largest Cambodian community—to find out why this educational crisis is happening and what people are doing about it.

Southeast Asian Students in Long Beach, CA | America by the Numbers

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While Asian Americans are the best educated group in the United States, a startling number of Southeast Asian students aren't making it through high school. Learn some of the reasons why in this clip from America by the Numbers focusing on Cambodia Town in Long Beach, California. Hear from high school senior Shameka Min as she struggles to communicate with her mother, find housing, and support herself, all while trying to pass classes and graduate.

Diversity is Just Good Business | America by the Numbers

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Learn how increased diversity is affecting the advertising industry, in this clip from America by the Numbers. Minority populations are growing at 3-5 times the rate of the overall population, and diversity is now good business in the United States. See how this has changed since the so-called golden era of advertising—when the targeted consumer was usually white and middle class.

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