Social Studies

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Cambodian Refugees and PTSD | America by the Numbers

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Many Cambodian refugees suffer from PTSD, and this trauma can have a huge impact on both their own lives and those of their families. Hear from a young man, Alex Pham, about the problems he has faced as a second generation Cambodian American living in Long Beach, California, in this clip from America by the Numbers. Pham recalls his father's memories of the Cambodian genocide before arriving in America, and explains how this affects both of their daily lives.

The New Mad Men | America by the Numbers: Episode 8

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Learn how advertising is adapting to appeal to a more diverse consumer base in the United States. People of color are quickly becoming the nation's most sought-after consumers, and brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Visit Austin, Texas to take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to this multicultural market.

Inside Latinworks | America by the Numbers

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Dive into the Austin-based advertising firm LatinWorks, in this clip from America by the Numbers. Observe as the team puts together their award-winning multicultural ad campaigns. The general market and multicultural market have now combined to make a total market, which aims to reach everyone. In particular, the purchasing power of Latino women and millennials is on the rise, so reaching these consumers has become key.

What's Beautiful Today? | America by the Numbers

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Find out how companies are trying to chase a new demographic of Latino and millennial consumers, in this clip from America by the Numbers. Millennials make up nearly a quarter of the U.S. population, and more than one in five is Latino. Advertisers are focused on connecting with this growing consumer base, but are they successful?

Pass or Fail In Cambodia Town | America by the Numbers: Episode 6

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Learn about a community that debunks the so-called "model minority." Asian Americans are statistically the most educated and highest income ethnic group in the United States. But Southeast Asian Americans have some of the lowest high school completion rates in the nation. Visit Long Beach, California—the city with America's largest Cambodian community—to find out why this educational crisis is happening and what people are doing about it.

Southeast Asian Students in Long Beach, CA | America by the Numbers

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While Asian Americans are the best educated group in the United States, a startling number of Southeast Asian students aren't making it through high school. Learn some of the reasons why in this clip from America by the Numbers focusing on Cambodia Town in Long Beach, California. Hear from high school senior Shameka Min as she struggles to communicate with her mother, find housing, and support herself, all while trying to pass classes and graduate.

Diversity is Just Good Business | America by the Numbers

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Learn how increased diversity is affecting the advertising industry, in this clip from America by the Numbers. Minority populations are growing at 3-5 times the rate of the overall population, and diversity is now good business in the United States. See how this has changed since the so-called golden era of advertising—when the targeted consumer was usually white and middle class.

Prenatal Healthcare for Stressed Mothers | America by the Numbers

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Healthcare professionals are looking for ways to reduce toxic stress in young mothers at risk, using techniques like counseling and yoga. Find out how, in this clip from America by the Numbers. However, these professionals are sometimes hampered by a lack of resources, and in many cases they can only serve a small fraction of the women that need their help.

Surviving Year One | America by the Numbers: Episode 7

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Babies in Rochester, New York, are dying at a rate almost twice the national average. Learn about some of the possible social and economic reasons for that in this full episode of America by the Numbers. The United States ranks 56th lowest in the world for infant mortality, but studies have shown that mothers of color are more than twice as likely as white mothers to lose their babies before their first birthday. Explore some possible explanations for those findings, and witness the programs in Rochester working to reverse those disparities.

Infant Mortality and Toxic Stress | America by the Numbers

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Learn about the stresses faced by mothers in Rochester, New York, and the impact this has on infant mortality, in this clip from America by the Numbers. Despite the fact the United States spends more on healthcare than any other country, it ranks 56th in infant mortality rates globally. Experts have long connected infant mortality to poverty and its associated problems, but they are just beginning to understand that there could be a biological link.