Social Studies

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The New Mad Men | America by the Numbers: Episode 8

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Learn how advertising is adapting to appeal to a more diverse consumer base in the United States. People of color are quickly becoming the nation's most sought-after consumers, and brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Visit Austin, Texas to take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to this multicultural market.

Inside Latinworks | America by the Numbers

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Dive into the Austin-based advertising firm LatinWorks, in this clip from America by the Numbers. Observe as the team puts together their award-winning multicultural ad campaigns. The general market and multicultural market have now combined to make a total market, which aims to reach everyone. In particular, the purchasing power of Latino women and millennials is on the rise, so reaching these consumers has become key.

What's Beautiful Today? | America by the Numbers

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Find out how companies are trying to chase a new demographic of Latino and millennial consumers, in this clip from America by the Numbers. Millennials make up nearly a quarter of the U.S. population, and more than one in five is Latino. Advertisers are focused on connecting with this growing consumer base, but are they successful?

Diversity is Just Good Business | America by the Numbers

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Learn how increased diversity is affecting the advertising industry, in this clip from America by the Numbers. Minority populations are growing at 3-5 times the rate of the overall population, and diversity is now good business in the United States. See how this has changed since the so-called golden era of advertising—when the targeted consumer was usually white and middle class.