Social Studies

Health/Phys. Ed. (X) - Social Studies (X) - Middle (X) - FRONTLINE (X) - Economics (X)

Generation Like: You Are What You "Like"

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Learn about the evolution of digital media from an industry that sought out teens to one in which teens seek out content to “like” in this video from FRONTLINE: Generation Like. As school-aged children spend more time in digital spaces, companies are able to use information that they gather from their activities. This is different from how it once was. In 2001, corporations chased kids down and tried to sell cool teen culture back to them. Today, teens tell the world what they think is cool using the social currency of their generation: likes, follows, friends, and retweets. When kids like something online, it becomes part of the identity that they broadcast to the world. This resource is part of the FRONTLINE Collection.

FRONTLINE: The Vaccine War | The Growing Debate Over Vaccine Safety

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Examine the growing debate over childhood vaccines in this video excerpt from FRONTLINE: The Vaccine War. Vaccines have been touted as one of the most successful advances of modern medicine, yet an increasing number of parents are choosing not to vaccinate their children because of possible side effects. Learn about the debate among public health officials, doctors, and parents around vaccine safety, and hear differing perspectives on the benefits and risks of childhood vaccination, in this video segment from FRONTLINE.

Generation Like: Promoting Movies

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Discover how marketing firms of movies like The Hunger Games: Catching Fire inspire social media users to promote products for them in this video from FRONTLINE: Generation Like. When promotion agency TVGla markets a movie, it employs social media to help build trust with consumers. In this way, TVGla gets kids to work for free, promoting films to their friends and followers. While marketing used to be a one-way conversation from the marketer to the consumer, today, the consumer does as much as the marketer to broadcast the message. This resource is part of the FRONTLINE Collection.