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Generation Like: Promoting Movies

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Discover how marketing firms of movies like The Hunger Games: Catching Fire inspire social media users to promote products for them in this video from FRONTLINE: Generation Like. When promotion agency TVGla markets a movie, it employs social media to help build trust with consumers. In this way, TVGla gets kids to work for free, promoting films to their friends and followers. While marketing used to be a one-way conversation from the marketer to the consumer, today, the consumer does as much as the marketer to broadcast the message. This resource is part of the FRONTLINE Collection.