Social Studies

Social Studies (X) - Middle (X) - Technology (X) - Economic Growth (X) - Economics (X)

Old Red Trail | Construction Changes

Icon: 
Streaming icon

Early road construction was time-consuming and expensive.  In 1959, road crews could lay out one mile of road a day at best. With today’s technology and equipment, paving and grading roads is much easier and faster.  Construction of bridges required specialists who could design the river-spanning lengths.  In the 1960s, road construction cost $400,000 per mile of four-lane highway, including the cost of land, equipment, workers’ pay, bridges, and materials.  Today, roads cost more than four times that for two lanes in one direction, but they last 50% longer

Generation Like: Promoting Movies

Icon: 
Streaming icon

Discover how marketing firms of movies like The Hunger Games: Catching Fire inspire social media users to promote products for them in this video from FRONTLINE: Generation Like. When promotion agency TVGla markets a movie, it employs social media to help build trust with consumers. In this way, TVGla gets kids to work for free, promoting films to their friends and followers. While marketing used to be a one-way conversation from the marketer to the consumer, today, the consumer does as much as the marketer to broadcast the message. This resource is part of the FRONTLINE Collection.

Southern Africa: Troubled Water

Icon: 
Streaming icon

In 2005, FRONTLINE/World featured the PlayPump, a promising new technology that pumped fresh water when children played on a merry-go-round. The story appealed to the good intentions of politicians, celebrities and funders, who gave support to installing thousands of these devices in Africa.

Now, in Troubled Water, reporter Amy Costello continues her investigation into what happened to those communities as the promise of the PlayPump fell short, villages were left with non-working PlayPumps for months, and the device’s biggest American boosters began to back away from a technology they had once championed.

 

the.dollar: iPhone Launch

Icon: 
Streaming icon

Follow the.News correspondent Stacy Delikat as she reports on the hype, impact and possible outcomes of the the iphone prior to its release. Learn how Apple's stock and the public perception of the company can play a role in the market economy.