Economics

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Generation Like: Promoting Movies

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Discover how marketing firms of movies like The Hunger Games: Catching Fire inspire social media users to promote products for them in this video from FRONTLINE: Generation Like. When promotion agency TVGla markets a movie, it employs social media to help build trust with consumers. In this way, TVGla gets kids to work for free, promoting films to their friends and followers. While marketing used to be a one-way conversation from the marketer to the consumer, today, the consumer does as much as the marketer to broadcast the message. This resource is part of the FRONTLINE Collection.

Southern Africa: Troubled Water

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In 2005, FRONTLINE/World featured the PlayPump, a promising new technology that pumped fresh water when children played on a merry-go-round. The story appealed to the good intentions of politicians, celebrities and funders, who gave support to installing thousands of these devices in Africa.

Now, in Troubled Water, reporter Amy Costello continues her investigation into what happened to those communities as the promise of the PlayPump fell short, villages were left with non-working PlayPumps for months, and the device’s biggest American boosters began to back away from a technology they had once championed.