WGBH Educational Foundation

The Merchants of Cool: A Report on the Creators & Marketers of Popular Culture for Teenagers (2001)

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Teenagers today have more money and independence than ever before. Their lives have become the object of obsessive focus by corporate America. Their tastes, attitudes, and aspirations are sampled and resampled by marketers wielding the latest scientific tools to determine exactly who they are and what they want.

Grade Level: 
Middle
High
Length: 
01:00
The Merchants of Cool: A Report on the Creators & Marketers of Popular Culture for Teenagers

How SMART Can We Get? (2012)

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How do you get a genius brain? Is it all in the genes? Or is it hard work?

EINSTEIN'S BRAIN How does the anatomy of David Pogue's brain measure up to one of the greatest brains of all time? With access to rare medical slides and photographs of Einstein's brain, researchers seek out the biological roots of his genius.

Grade Level: 
Middle
High
Length: 
01:00
How SMART Can We Get?

Poisoned Waters (2009)

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More than three decades after the Clean Water Act, two iconic waterways—the great coastal estuaries of Puget Sound and the Chesapeake Bay—are in perilous condition. With polluted runoff still flowing in from industry, agriculture and massive suburban development, scientists fear contamination to the food chain and drinking water for millions of people.

Grade Level: 
Middle
High
Length: 
02:00
Poisoned Waters

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