Technology

the.dollar: iPhone Launch

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Follow the.News correspondent Stacy Delikat as she reports on the hype, impact and possible outcomes of the the iphone prior to its release. Learn how Apple's stock and the public perception of the company can play a role in the market economy.

Generation Like: Social Media and Self-Promotion

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Go behind the scenes to discover how a Hollywood celebrity uses millions of “likes” each month to promote his career and build it into something of value to other companies in this video from FRONTLINE: Generation Like. Ian Somerhalder is the star of the television series, The Vampire Diaries. Working with Oliver Luckett, head of the social media content publisher theAudience, Somerhalder reaches millions of people a month through content posted on channels like Facebook. Analyzing online activity, Luckett can tell how many people Somerhalder reaches every time he posts new content. He also can tell what kinds of products or brands Somerhalder’s followers like. This resource is part of the FRONTLINE Collection.

Tricking the Brain with Transformative Virtual Reality ERG

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This Daily News Story from PBS NewsHour Extra was created on December 19th, 2013

Want to have a just-like-real-life fantasy experience without leaving your living room?

Technology: How Companies Use Tech That Tracks You at Home and on the Road

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This Daily News Story from PBS NewsHour Extra was created on January 24, 2014.

Smart gadgets collect user information so that they can adapt to individual habits and personal tastes. But as this technology becomes more pervasive -- embedded in automobiles, refrigerators, even fire alarms and thermostats -- many fear the ways that private companies could misuse private customer data.

Southern Africa: Troubled Water

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In 2005, FRONTLINE/World featured the PlayPump, a promising new technology that pumped fresh water when children played on a merry-go-round. The story appealed to the good intentions of politicians, celebrities and funders, who gave support to installing thousands of these devices in Africa.

Now, in Troubled Water, reporter Amy Costello continues her investigation into what happened to those communities as the promise of the PlayPump fell short, villages were left with non-working PlayPumps for months, and the device’s biggest American boosters began to back away from a technology they had once championed.

 

Generation Like: "Trending" and Advertising

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From television shows built around Twitter feeds to YouTube-branded promotions, learn how social media “trending” is changing the way advertisers reach teens in this video from FRONTLINE: Generation Like. Trending 10, a TV program on the Fuse Network, produces shows throughout the day based on conversations it monitors on social media, particularly among teens and around music. Its programming, which is sponsored by commercial brands, exemplifies an endless feedback loop that has emerged between broadcast and social media: teens are coming up with the content and then helping promote it back to themselves. This resource is part of the FRONTLINE Collection.

Generation Like: How "Likes" Become Money

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Learn about the industry committed to generating social media “likes” and how “likes” become money in this video from FRONTLINE: Generation Like. When kids like or re-tweet something they see online, whether they realize it or not, they’re helping advertisers create a demographic profile of them—a profile that advertisers can use to earn money for the companies they represent. Because the data generated through social media has monetary value, marketing executives are actively engaged in developing promotions that keep kids online. This resource is part of the FRONTLINE Collection.

The Rise of Videogame Economies | Off Book

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The growth and complexity of online economies surprises many outsiders to the world of gaming. With millions of players around the world, in-game economies generate massive amounts of real dollars. Real-world economic theories can even be applied to these worlds. Many are now so big that game developers have hired real-world economists to help them manage these complex systems. But, with exploitative practices such as gold farming, are these systems in need of more regulation?

Montana Mosaic: Montana Industry - The Tourism Years

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A booming national post-WWII economy created a large American middle class with the means and desire to travel. With Montana’s wide open spaces, clean air, lovely mountains, camping, hunting and skiing, tourism became increasingly important to the state’s economy. Federal government investments in highways and in defense (particularly Cold War era missile silos) also dramatically impacted the state’s economy….and brought more visitors.

Technology: Will End of Net Neutrality Rules Impact Future Innovation?

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This Daily News Story from PBS NewsHour Extra was created on January 16, 2014.

The FCC's net neutrality rules were adopted to guarantee equal access to all sites on the Internet. But an appeals court ruling releases broadband providers from those guidelines, allowing them to prioritize certain traffic.

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